Joel Peterson, Advisory Partner



Joel Peterson is the Founding Partner of Peterson Ventures, LLC, an early stage venture capital firm, and Peterson Partners, LP, a regional private equity company based in Salt Lake City. Joel has a long history of successful, early-stage investments in a variety of industries. He currently teaches Entrepreneurial Management at Stanford’s Graduate School of Business, serves as Director of Stanford GSB Center for Leadership Development and Research, and is Chairman of JetBlue and Director of Franklin Covey. He was formerly Managing Partner of Trammell Crow Company, and holds an MBA from Harvard Business School. He and his wife, Diana, have been married for 34 years and have 7 children and 8 grandchildren.